7 frameworks that work every time. Print it, pin it next to your desk, and never write a bad prompt again.
Plus always specify the format: bullet points, paragraphs, table, numbered list.
Start every prompt with "You are a..." or "Act as a..." to set the AI's expertise and perspective.
Structure every prompt in three layers: context first, then your instruction, then your constraints.
"I run a small bakery in Newcastle. We specialise in sourdough and pastries. Our customers are mostly young professionals."
"Write 3 Instagram captions promoting our new weekend brunch menu."
"Keep each under 100 words. Use a warm, casual tone. Include a call to action."
Paste in 1-2 examples of what you want. The AI will match the tone, style, and structure automatically.
Works brilliantly for: emails, social posts, product descriptions, blog intros, or anything with a consistent style you want to replicate.
Always specify: length, tone, audience, format
Always state what to avoid: "Do not use jargon", "Do not include an introduction"
Combine everything above into one powerful prompt: Role + Context + Instruction + Examples + Constraints.
You are a senior content strategist who specialises in email marketing for e-commerce brands.
I sell handmade candles online. My customers are women aged 25-45 who care about sustainability. We are launching a new autumn collection next week.
Write a launch email announcing the autumn collection. Include a subject line, preview text, and email body.
Here is an email I sent last season that performed well: [paste previous email]
Keep the body under 200 words. Use a warm, personal tone. Do not use the word "luxury". End with a single clear call to action linking to the collection page.
Print this page and keep it next to your desk.
Did I set a role? ("You are a...")
Did I give enough context? (Background, audience, situation)
Did I specify the format and length? (Bullets, paragraphs, 200 words)
Did I set the tone and audience? (Casual, professional, for managers)
Did I say what to avoid? (Jargon, cliches, specific phrases)
Did I include an example? (Previous work, desired style)
"Keep this under [X] words"
"Write in a [casual / professional / friendly] tone"
"The audience is [specific description]"
"Do not include [specific things to avoid]"
"Here is an example of what I want: [paste example]"
The more specific you are about what you want, the less time you spend editing what you get. Spending 2 extra minutes on your prompt saves 20 minutes of back-and-forth.
You have got 7 frameworks to transform your prompts. But there is so much more you can do with AI when you know how. Here is how to keep building your skills.
168 ready-made prompts organised by task. Copy, paste, customise, and get results in seconds. Covers marketing, writing, research, planning, HR, customer service, and more.
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